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Friday, November 27, 2015

The Fresh New Sound of Muskoka


Hunters Bay Radio is Muskoka’s not for profit, Community Radio Station and the only radio station in Muskoka that is locally owned and operated with a contingent of over 50 staff and volunteers. We fill a void in the local media by providing a wide variety of music and community programming not available in the region.
Our eclectic music mix has been widely accepted by listeners all over the region, who love the variety and the fact that you never know what you will hear next.
Our community programming comes from our studios in Huntsville and Bracebridge on a gamut of topics that are of interest to our listeners.  We have been compared to a local CBC, while others in the business have called us the “best community radio station in the country.”
A survey recently undertaken shows that we have acquired a large listener base, 25-65, 60% female with higher than average incomes.  Our listeners told us that they came from other commercial stations in the region and CBC 1 & 2 and prefer to listen to Hunters Bay Radio over other stations.
HBR operates on a show format meaning that what you will hear depends upon what time or day you are listening to us.  This allows us to serve different listener groups and expose new music to new people.
We’ve been lucky enough to be featured on CBC’s This Hour has 22 Minutes, and a feature on CPAC. 
While we launched our FM service in 2014, HBR started online in 2009 earning listeners from all over the world and right here at home.  Our online service remains dominant to this day, with the largest online reach of any local media outlet including web, Facebook, Twitter, & Instagram.  Our newest technology is our studio textline.
We currently provide content on four websites:
We service the Almaguin Highlands, District of Muskoka, and Algonquin Park and parts of the Parry Sound District.







More Variety

Playing much more music, from your favorites to classic pop, classic  alternatives, new music and stuff you’ve never heard before; Hunters Bay Radio will expand your horizons with the largest playlist in Muskoka, along with our News and Commentary, we will keep you informed, entertained, amused, and intrigued, but never bored.


It has been proven over and over again to be true: the right message on the right station aired for the right amount of time always get results for the advertiser. HBR will prove to be effective at building long term brand awareness as well as immediate reaction to your time-sensitive marketing message.
Listener Loyalty
Through our extensive community involvement, on-air personalities, great music mix and local content, HBR will continue to build a one-on-one relationship with our listeners. People connect with their favorite radio station in a very personal way.
Hunters Bay Radio is everywhere. On the dock, in your car, at the cottage, at work, where ever you are. It reaches listeners when they are actively going out to make purchases.
Cost Effective
HBR can deliver more impact and more impressions than any other medium. We will maximize your marketing budget for both small businesses and for those larger companies who can invest in multiple platformsContact us today:For information on we can help your business, please contact our General Sales Manager James Dahlke or Account Executive Phil Ward at 705-224-0121


We bring a loyal following of listeners from our Internet beginnings and are quickly becoming known as the "alternative" to corporate radio in Muskoka.

FM Coverage

Our coverage area takes in most of Muskoka and part of the Parry Sound District as well as the southern portion of the Almaguin Highlands including these towns:

Huntsville, Bracebridge, Port Carling, Bala, Parry Sound, Burks Falls, and into Algonquin Park.  Our Internet reach is world wide and we are lucky enough to have listeners from all over the globe, whether they are future or past visitors or residents, or someone who just likes our music and news content.

We bring a listenership that is composed primarily of 25-54 year olds, with a 60/40 mix of Females to males.

Internet Radio targets a favorable demographic

40% more likely to live in a household with higher than average income when compared to the general population

Most “streamies” are educated, internet savvy & comfortable making purchases online.

The percentage of professionals who listen to internet radio over terrestrial radio has grown from 12% to 20% in one year’s time.

Social Reach

HBR is the dominant media on the internet.  Our social reach is clearly the largest in the region.  More people keep up to date with what is happening in Muskoka through Hunters Bay than any other radio station or newspaper.

News & Opinion

Hunters Bay Provides the News

Our news dept updates local  news and information on the half hour from 7am until 9am and hourly until 6pm. Hunters Bay Radio has exclusive BBC World Service news 6 times daily Monday to Friday and twice a day on the weekends. Together with the BBC, Hunters Bay Radio has news from around the corner and around the world.

The website has breaking news 24/7. and feature stories relevant to their communities.  We invite you to talk back anytime you have something to say.


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